Microsoft released it’s second beta of IE8 to end users today. The new web browser seems like a breath of fresh air from Microsoft. I cant believe I’m saying this. The new browser is designed to block third party cookies, tracking cookies, and ads from being seen. This protects the user immensely while surfing, something Microsoft acknowledges when it released the Beta. It seems that Microsoft has heard the populous and understands that they want a safer browsing experience. It has learned from it’s success with IE7.
Users have the ability to surf with InPrivateBrowsing which covers the temporary Internet files, cookies, tracking cookies and other things websites put in place to track their customers or users whereabouts on the web.
This has ad agencies up in arms. They are concerned that their ads will not go through or will not be seen by the multitude of Internet surfers. Users can review a list of which companies are trying to display or collect data from them and will have the option to pick and choose what they want to do with the data.
I think this is a step in the right direction and a breath of fresh air. Thanks Microsoft!
